In Purple Cow, Seth Godin leads us on another of his uniquely “Godin-esk” philosophical marketing discussions.
The first time that you see a cow, you may have found it interesting, however as you see more and more cows, they become boring – to the point that you hardly even notice them any longer. What if one of the cows were purple – that would get your attention!
The premise behind Purple Cow is that traditional mass media marketing no longer works. In the days of the “TV Industrial Complex”, the 4 P’s of marketing were all that you needed to “differentiate” you and your product from your competitors.
However, in today’s marketplace where there is an abundance of competition and information, and someone is always willing to sell for less; product, pricing, promotion and placement are not enough. What you need is a purple cow – something that makes you stand out from the crowd!
In Purple Cow Seth Godin analyzes how upstart companies are catching up to, and passing the big traditional brands as market leaders.
If you are a business owner, looking for a practical “how-to” marketing manual – you will not find it here. However, if you are interested in understanding the marketing landscape, and the changes that are affecting the marketing world, you will appreciate this book.
Throughout the book Seth provides great ideas and examples from the real world, tying up the theory and practical into an enjoyable and interesting read
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